If you take a closer look at the old photo albums of shopkeepers, you will discover a fantastic array of photos of the interiors or window displays of their shops. In several photos, the shopkeeper poses with staff or family. Nowadays, in the digital era, taking a photo of a shop is easy, but in the old days this was not that evident. Photos were taken to celebrate an award, to highlight your trade, at the end of a renovation, to emphasise the personal service you offered... These photos are silent witnesses of fleeting, bygone memories.
A new photo series by Sanne De Wilde
These photos and postcard inspired Sanne De Wilde to create a new photo series. She compiled a colourful and contemporary sequel to the old collections. With her photos, Sanne De Wilde reflected on the visual information that the old and new photos subconsciously provide. Visitors could learn more about food and colourful packaging, the presentation of merchandise, store designs as well as the smells and flavours that are typical of a corner shop.
Here, take your pick: home-made fish salad or a chocolate marble cake, fresh pierogi and chocolate-covered prunes, feta and olives, roasted seeds, a seasoning and a Moroccan lipstick. "Queue. Go on, take it. And do come back!" Old photos on the wall, yellowed, framed, wallpaper with flower patterns, new posters on the wall, shiny, with a fresh coat of paint. (Sanne De Wilde, 2016)
Sanne De Wilde liked to zoom in on the shopkeepers in her photos: they are what keeps the store going, they are the face of their store.
Our history is located between our ears and in our mouth. I had the opportunity to travel through time, through people, homes, villages, the city. To record the faces of the shopkeepers in Antwerp, Merksem, Berendrecht, Deurne... A face from the past and present. A Belgian face that is increasingly coloured... It looks healthy. But sometimes there is also a hint of melancholy. The eyes see through the present right back into the past. The nose inhales the fragrance of blood pudding, pea soup and oxtail. The mouth savours the stories and they taste just the same as they used to. The face brightens up and smiles when I press the shutter and capture the story in the face. (Sanne De Wilde, 2016)
Shop and shopkeeper
Separating the shop from the shopkeeper can be quite difficult. Sanne highlighted this by creating dual portraits. In one photo the shopkeeper posed in his (sometimes former) shop, with a happy smile, gazing straight into the lens. In the other photo, he held up merchandise or an object in front of his face. Your gaze swept over the shopkeeper and discovered the product, the shop, the sales customs instead. As a result, the dual portrait became a lovely documentary photo.
Because it is everyman's face, and someone's face, I decided to give the spectator the opportunity to gaze into the eyes of the shop. Because the shopkeeper is the shop and vice versa. Because together they were and still are shops. Because when you don't see the face, the store becomes the face: in every detail, in scents and colours, each with their own speciality. The face is concealed behind the only tangible trace that remains of the shop. Photos, a stuffed bull's head, a cake tin, Christmas cakes, olives and dates, apples and pears, sausage rolls and apple puffs, pasta that is drying. (Sanne De Wilde, 2016)